What makes a good SEO company? The simple answer: good results. Search engine optimization is a rapidly growing field, which means that there are plenty of companies out there (probably too many to count). Good companies tend to employ a wide range of techniques and strategies. Their success depends on several factors, including their team of professionals, their knowledge of search engines, their ability to work in a fast-paced environment, and so on.
So, what are some off-page factors that SEO agencies use? First, an SEO company will make sure that your website has a strong layout and content that are easy for humans to navigate. It may also be smart to consider hiring a freelance writer or designer to write content that can easily be edited and changed to fit the company’s marketing goals and objectives. As well, many SEO companies employ strategies that involve clever linking and off-page factors. A site may receive hundreds of link exchanges, many of which are from off-page sources that boost the site’s ranking. Other off-page techniques include keyword placement, link building, article marketing, social bookmarking, and so on.
On-page optimization is the process of optimizing a site for search engines. In general, this includes creating meta tags and generating sitemaps, but it goes further than that. An experienced digital marketing agency will take an SEO approach to everything from meta tags to directory submissions to social media marketing. An experienced company knows that good SEO starts with good testing; it’s common for SEO teams to test the effectiveness of new strategies and methods on a regular basis.
Many SEO experts also use off-page factors to boost a website’s ranking. For example, it’s common for an SEO expert to analyze a target market’s taste in art and architecture. He or she may decide to target markets that enjoy a particular aesthetic sense or have favorite places that are accessible by public transportation. In addition, he or she may decide to go after niche markets based on their age, gender, geographic location, or another criteria. By studying these choices, the on-page expert can tailor the meta descriptions used on the site to optimize it for a specific audience.